Samsung is the Most Awarded Brand in J.D. Power 2024 U.S. Home Appliance Satisfaction Study
For the second year in a row, Samsung Electronics America, Inc. is the most awarded brand for kitchen and laundry appliances in the J.D. Power 2024 U.S. Home Appliance Satisfaction Study. Samsung ranked highest in 10 of 11 segments with the highest rankings in Customer Satisfaction.
The J.D. Power study assessed feedback from more than 15,000 customers who purchased home appliances within the past year, measuring their satisfaction on a 1,000-point scale according to seven dimensions: Durability; Performance; Features and Settings; Ease of Use; Styling and Appearance; Value Given Price Paid; and Level of Trust. Participants recognized Samsung as a trusted and durable brand with innovative products and high satisfaction around design and functionality.
“J.D. Power’s annual study solicits real-life feedback and truly represents the voice of our customers, so it is an honor to receive 10 J.D. Power Awards this year – a record for Samsung,” said Shane Higby, Senior Vice President, Head of Home Appliance Business, Samsung Electronics America. “These awards reinforce our commitment to quality and our passion for delivering innovation that exceeds our customers’ expectations”
This year, Samsung was top ranked in seven kitchen appliance segments:
- All of the brand’s refrigerators ranked highest across all seven dimensions in each of their respected categories. Samsung’s French Door Refrigerators ranked No. 1 in Customer Satisfaction for the second year in a row. Top Mount Freezers received the highest Customer Satisfaction score for the third consecutive year. Side-by-Side Refrigerators received the highest Customer Satisfaction score in their category this year.
- Samsung’s Ranges were No. 1 in Customer Satisfaction for the third year in a row and its Wall Ovens ranked No. 1 in their category for the first time. The brand’s Ranges and Wall Ovens both received top marks across all seven dimensions – Durability, Performance, Features and Settings, Ease of Use, Styling and Appearance, Value Given Price Paid and Level of Trust.
- The brand’s Cooktops ranked number No. 1 in their category for the second consecutive year, earning top marks for Performance, Features and Settings, Value Given Price Paid and Level of Trust.
- Samsung’s Over-the-Range Microwaves were highest in Customer Satisfaction in their segment for the second consecutive year, garnering top marks for Durability, Features and Settings and Styling and Appearance.
In laundry, Samsung ranked highest in all three appliance segments:
- The brand’s Front Load Washers also received the highest Customer Satisfaction score in their category for the second year in a row, performing highest in Durability, Features and Settings, Stylings and Appearance and Value Given Price Paid.
- Samsung’s Top Load Washers were No. 1 in Customer Satisfaction for the sixth year in a row, performing highest in Features and Settings, Ease of Use, Styling and Appearance and Value Given Price Paid.
- Among Clothes Dryers, Samsung’s models ranked No. 1 in Customer Satisfaction for the second year in a row, performing highest in Performance, Features and Settings, Ease of Use, Styling and Appearance, Value Given Price Paid and Level of Trust.